What do you see when looking at an empty section of land? A dreamer envisions his own custom home. A residential developer might see apartments, condominiums, townhomes, or new single-detached homes. A commercial developer looks for the potential to build commercial or industrial buildings. A rancher or farmer wants corrals and barns. Some may buy and hold for long term appreciation. And there is the purist who wants to preserve the natural environment so that it can be enjoyed by everyone for years to come.

These are but a few of the main uses for land as the list is long. But in general, the most popular way of making money with land is by developing it into something more than it was. Depending on the location and zoning regulations, a raw land investment can be developed into a plethora of improvements that will generate a handsome return on its investment.

Southern California offers one of the most lucrative yet supply-constrained real estate markets. The key benefits include appreciation potential, high demand, limited supply, location, development opportunities, tourism growth, and population growth. Although there is no proper cash flow right away, buying land is an excellent choice for those interested in long term investment. Although a plot might just sit there for a while without making any profit, the high resale value in Southern California will more than make up for it. Like a blank canvas waiting for the artist, the possibilities are endless! What do you see?